Google quietly launched the same feature about a month ago, Gemini powered apps built within Gemini. It's amazing. For some reason it's hidden behind a small button.
Create an app in canvas, and click on a small Gemini icon floating on top of the app. That will add AI features to the app, using the end user’s api key when they are logged to a Google account.
Nice post, we seem to be tracking very similar patterns :)
I think you will resonate with the larger theme I presented in my article, which shows how the long tail of SaaS is becoming economically viable to build for, and how this is going to change discovery and distribution with these platforms.
Hi Brian, I was asking in general about content growth loops. For example, with one-time course products/even software, is a content loop meant to collect new users/customers over time or re-engage existing customers to continue using their product?
My guess is the former but then I wonder how is it different from a standard content creation funnel?
And for recurring (subscription or SaaS) is the focus on the latter as well?
Google quietly launched the same feature about a month ago, Gemini powered apps built within Gemini. It's amazing. For some reason it's hidden behind a small button.
Interesting. Hidden indeed. Will check it out.
Create an app in canvas, and click on a small Gemini icon floating on top of the app. That will add AI features to the app, using the end user’s api key when they are logged to a Google account.
Nice post, we seem to be tracking very similar patterns :)
I think you will resonate with the larger theme I presented in my article, which shows how the long tail of SaaS is becoming economically viable to build for, and how this is going to change discovery and distribution with these platforms.
https://techvision.substack.com/p/the-micro-saas-explosion-when-software
Hi Brian, I was asking in general about content growth loops. For example, with one-time course products/even software, is a content loop meant to collect new users/customers over time or re-engage existing customers to continue using their product?
My guess is the former but then I wonder how is it different from a standard content creation funnel?
And for recurring (subscription or SaaS) is the focus on the latter as well?
We have a lot on Reforge:
https://www.reforge.com/guides/discover-content-growth-loops
https://www.reforge.com/c/ags-series-eg/micro-growth-loops/content-loops/intro-to-content-loops
The basics of a user generated content loop are:
1. New user joins / returns.
2. % create content using the platform/tool.
3. That content then gets distributed.
4. Attracting more users (repeat step one)
A standard content creation funnel works very differently.
Thanks for the explainer! It just clicked for me (UGC -> distributed -> get more users)
Reminds me of Notion templates
Just fell in the loop this weekend by sharing a tool with another writer friend
Question: how does a content loop work? Is it constantly reminding a user what you can do with a tool/platform?
What part of the content loop are you asking about? Getting people to convert to creators? Or getting creators to distribute?