Thanks for sharing your thoughts around this. I think about these topics often. What exactly is the distribution shift you’re referring to, and how are you suggesting to navigate it? Are you referring to building an integration like a “Deep Research" connector, similar to what HubSpot did, so that users can access an existing app through an AI client? What about discovery? I see this as being potentially even more important than distribution, since as you described it, users would still need to initiate intent from their end.
Thanks for sharing your thoughts around this. I think about these topics often. What exactly is the distribution shift you’re referring to, and how are you suggesting to navigate it? Are you referring to building an integration like a “Deep Research" connector, similar to what HubSpot did, so that users can access an existing app through an AI client? What about discovery? I see this as being potentially even more important than distribution, since as you described it, users would still need to initiate intent from their end.
"What exactly is the distribution shift you’re referring to, and how are you suggesting to navigate it? "
This is a follow up post to this post which explains the distribution shift: https://blog.brianbalfour.com/p/the-next-great-distribution-shift